James Holborow is a London-based Creative Director who builds end-to-end brand worlds for lifestyle, travel and luxury brands.

His role is to give a business one clear creative vision across everything: identity, campaigns, content, websites and physical retail. He sets the direction, brings together the right directors, photographers, designers, stylists and fabricators, and sees the work through to the finished result.
With a background spanning fine art, design, photography and art direction, James speaks the language of every specialist in the room, which is especially valuable when a brand moves into physical space, from retail and trade shows to pop-ups, and needs that space to feel as considered as the brand itself.

Recent work includes leading the international identity, visual direction and retail environments for minimalist luxury brand Carl Friedrik, alongside creative and commercial direction for heritage houses and independent luxury labels.